Silk Route Beauty Products is a leading manufacturer of beauty soaps in the United Arab Emirates. Using state-of-the-art machinery and technology, Silk Route manufactures a wide range of beauty soaps to cater to all market segments. Attractive packaging and distinct fragrances make Silk Route soaps a preferred choice for those looking for quality products at competitive prices.
Silk
Route's state-of-the-art manufacturing facility can be
compared with the best in the world today. The facility
is fully 
equipped with top of the line
machinery right
from processing of raw materials to packaging. All
raw materials are sourced direct from only the highly
rated manufacturers from around the world and are used
for production only after the approval of its R&D
department. The Company has invested heavily in
terms of time and resources to ensure that the packaging
of all its products truly reflects its motto - "Quality
Without Compromise". The result is a range of superior
quality soaps that can face the challenges in the global
markets where innovative leadership is a crucial factor.
The manufacturing plant as well as the sales and marketing offices are strategically located within the Jebel Ali Free Zone near Dubai, United Arab Emirates. This gives the Company not only easy access to the entire Middle East, Near East, Africa, CIS, Asia and parts of Europe but also allows efficient and optimum market management through Dubai international airport that connects Jebel Ali with practically the entire world. Apart from adequate sea and air transport facilities, Jebel Ali is also connected with the entire Middle East through an excellent road network which makes movement of finished products to these markets more economical.
In an effort to further strengthen its market position, Silk Route plans to manufacture deodorant sprays, shampoos, hair care products and other cosmetic products and toiletries. By offering a comprehensive product range, Silk Route aims to capture a sizable share of the growing worldwide market for cosmetics and toiletries. The company's high-tech manufacturing plant, built over an area of 6,000 square metres, is fully geared to meet the rising demand for all kinds of cosmetic products and toiletries.
The company is currently looking to diversify its customer base in Africa by appointing country distributors for its products in leading African cities. To popularise Silk Route products in African countries, the company is currently offering Country Distributorship to qualified and well-established companies. Silk Route products have a strong sales appeal due to eye-catching design and packaging. Silk Route soaps, in particular, offer good value for money for those looking for international quality products at budget prices. Country Distributors and Agents in Africa can reap rich dividends by marketing Silk Route products in their territory due to the competitive pricing structure of Silk Route products.
"We are sure that Silk Route products will be instant hits in the African markets because of their attractive prices and their high quality," says Ishan Farid Khwaja, Co-Director of Silk Route Beauty Products. "We are launching a major promotion campaign in Africa to promote Silk Route products in the emerging African markets and we are determined to make Silk Route the preferred choice for quality conscious consumers. "In Africa, there has been a two-fold increase in the demand for cosmetics and toiletries in the last two years. We are expecting the African market to grow further in the coming years and are therefore targetting these markets in a big way," he says.
